Hills Bros Frappes Packaging

Hill Bros Coffee was wanting to bring a new powdered iced coffee product to market so they approached us and asked us to develop some conceptual explorations of what that packaging might look like.

On this project, I worked closely with the team which was made up of the Associate Creative Director for this account, a graphic designer, and our food and prop stylist. We collaborated together as a group to develop the initial concepts which were submitted as fairly tight sketches for the client to review.

After the client selected the final group of concepts they wanted to explore, the Associate Creative Director, the stylist, and I conducted a multiple day exploratory photo shoot experimenting with lighting and with how to present flavor cues in the limited space available on the packaging.

The Associate Creative Director and I then took the images we had created and finalized multiple layouts that were presented to the client for them to review.