Maytag Equipped Laundry
Brand Update

The Challenge

Maytag Commercial Laundry had worked hard to get to the place where they were ready to relaunch their Maytag Equipped Laundry cobranding program. They asked us to work with them to update the program logo and rules to correspond with the updated Maytag consumer brand and the Maytag Commercial Laundry brand.

Logo Update and Brand Guidelines

After developing a new logo badge in both a square and horizontal versions, we then drafted rules for the naming of Maytag Equipped Laundry laundromats and created a comprehensive naming and usage guide for them.

Implementation

Once the logos, program rules, and usage guidelines were established, we also developed a comprehensive family of promotional materials included a Google Slides presentation, a printed Quick Reference Guide, and a pocket folder for holding all the program materials.

Overview

Updating an iconic brand to be in line with an existing family of brands and to position it for implementing by less sophisticated program members.

Clients:

Maytag Commercial Laundry

Skills:

Brand Design, Photography, Art Direction, Graphic Design