KitchenAid Product Display Posters

The Challenge

This set of posters was developed as part of a family of assets around a retail product display stand for KitchenAid kitchen suites. I was tasked with creating the overall design of these posters which included reviewing and adhering to their brand style guide, sourcing and selecting suitable photos, and creating a consistent yet compelling layout between the two posters.

I chose a pair of photos that had areas that were open and clean in which to place the headline copy and then decided to add a bar of their cross hatch stainless steel texture with a stroke of their brand color across the bottom. This, paired with the use of the KitchenAid Medallion, anchored these solidly within their brand family but also subtly played off of the headline “Behold, a Kitchen for Those Who Savor Every Detail.”