TopCure Concrete Curing Blanket Logo

The Challenge

Transhield was already a leader in the vehicle transportation protective cover market when they acquired the production facility for a newly developed concrete curing blanket. As part of their efforts to bring the new product to market, they hired Pathfinders to help name the product and design a logo as well.

I was lead designer for this project and worked on it from the concept stage, including typeface exploration and initial sketches, through to approval. After the client signed off on the final design, I also conducted a photoshoot of the product and designed a tradeshow display for them. They ended up reporting over 200% more leads generated then they had expected which they attributed to the brand and diplay design.