Stryker Surgicount Launch

The Challenge

When a leading medical tool manufacturer was ready to launch their latest product improving the safety of surgical patients, they asked us to create an online portal where hospitals could access press releases, brand resources, and advertisements all in one place. These materials would be used to help announce the hospital’s purchase of the product and communicate their commitment to continually improving patient safety practices.

My role was to design the initial landing page as well as the promotional materials that could be accessed through the site. These included newspaper ads and billboards that could be customized to include the branding of the local hospitals.