Whirlpool WLabs Vessi Magazine Ad

The Challenge

Whirlpool’s in-house innovation lab, WLabs, had conducted a successful crowd-funding campaign with the help of Pathfinders and was ready to launch their latest project, an all-in-one fermentor targeted toward the serious home-brewer.

As part of the product launch, we created this full-page magazine ad to run in various home-brewing industry publications. I was lead designer on this project, working closely with the Associate Creative Director and Executive Creative Director. My job was to work with a couple of conceptual directions they had developed for the product as a whole and convert them into working magazine ad layouts.